FYI: A Select Bibliography
		from the Theobald Legislative Library

Branding and Promotion Publications Available From the LRB Library

Compiled by Patricia Helgerson, 8 December 2004

Back to LRB FYI Publications Page

A Brain Gain Best Practice: Young Professionals of Milwaukee Success Story From 0-2,600 in 26 Months, Shelley Jurewicz, Metropolitan Milwaukee Association of Commerce, 2003. (UWSystem/Econ- Sumt/2003/b) (noncirculating) www.wisconsin.edu/summit/papers/YPMEconomicSummitIVWhitePaper.pdf

“Customer-Centered Brand Management” by Roland T. Rust, et al., Harvard Business Review, v.82, no.9, September 2004. (389/R92)

“Packaging Cities” by Rebecca Gardyn, American Demographics, v.24, no.1, January 2002. (352.58/G17) Marketing smaller cities and the effects of September 11, 2001, on marketing efforts.

State Branding in the 21st Century by Jorge de Vicente, The Fletcher School, Tufts University, May 2004. (341.22/V74) A Master of Arts in Law and Diplomacy Thesis. http://fletcher.tufts.edu/research/2004/DeVicente−Jorge.pdf.

State Tourism Promotion, Wisconsin Legislative Fiscal Bureau, January 2003. (336.475/W7o2) (Informational Paper no.83) www.legis.wisconsin.gov/lfb/Informationalpapers/83.pdf

“Three Questions You Need to Ask About Your Brand” by Kevin Lane Keller, et al., Harvard Business Review, v.80, no.9, September 2002. (389/K28)

2004-05 Strategic Marketing Plan, Wisconsin Department of Tourism, [2004] (336.475/W7c1) agency.travelwisconsin.com/Strategic/plans.shtm

“What Brand Are You?” by Karen Finucan, Planning, v.68, no.8, August 2002. (352.58/F49) “In an age of hype, cities have to scramble to get name recognition.”— title page

Related Web Sites

www.oregon.gov/BRANDOREGON Brand Oregon “[T]he concept of creating an omnibus brand for Oregon to unify state communications and marketing efforts.” For more information, see related site: http://www.OregonBusinessPlan.org.

www.forwardwi.com Forward Wisconsin. Its mission: to boost the state’s image, to project the state’s positive business climate, and to attract industry and workers to Wisconsin.

www.greaterlouisville.com Greater Louisville, Inc. An example from the “Packaging Cities” article.

www.buffaloniagara.org/home.asp I Am Buffalo Niagara. An example from the “Packaging Cities” article.

www.landor.com Landor Associates Includes a helpful “Dictionary of Branding Terms”page.

www.coolcities.com Michigan’s Cool Cities Initiatives and the Cool Cities Movement. Part of Michigan Governor Jennifer M. Granholm’s economic vision, Cool Cities is an urban strategy to revitalize communities, build community spirit, and retain “knowledge workers.”

www.gophila.com Philadelphia. “Philly’s More Fun When You Sleep Over” An example from the “Packaging Cities” article.

www.ci.stpaul.mn.us/depts/marketing/brandpresskit.html City of St. Paul, MN. “Branding Press Kit” page.

www.city.toronto.on.ca/branding City of Toronto.“Toronto Branding Project” page.

www.uc.edu/branding University of Cincinnati. “UC Branding Initiative: a Visual and Verbal Identity System for the University.”

http://wisbusiness.com/index.iml?Content=92 WisBusiness.com “Branding Wisconsin” page. Links “... to stories and information on branding efforts in the state.”

http://agency.travelwisconsin.com Wisconsin Department of Tourism.